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Search Engine Optimization is hot in today’s worldwide web. Why? Because any website in accessible to traffic is almost similar to useless. After designing and finishing a website, you would have to put content for the people to see and read. But how do you let people read your content? Or even let them know that your website exists? This is where search engines and search engine optimization comes in.

Before search engines, the internet was like pages and pages of content scattered in the cyberspace. How does one find these pages? Through the search engine. These search engines scour the vast, cold cyberspace in search of one thing – content. And all that comes in its way are somehow taken down in notes in forms of archives or cache. With this, each time someone goes into a search engine and looks for something, the service browse its content and look for a cache that matches the search. If it does happen to find something relevant to the search, it then displays this content in the screen of the one who made the query.

Given so, a website can be designed to aid these search engines in creating records or cache of its self. This is where search engine optimization comes in. These services enable your website to be easily found by the search engines easily in the most optimum way.

Often times I compare web development with art activities like painting or drawing. This time, my point involves keeping your records organized in web development. Just as an artist keeps his stuff like paintbrush, oil paints, and other painting essentials in art storage , a web developer must also keep his or her tools well in folders and files.

Having a good and efficient method of keeping your records and reference files makes every work smooth and fast. Files are just where you want them to be at the most needed time.

For me, I usually separate finished graphics from raw, editable files, which have their own folder. Files like php or html also go to specific folders according to their function. Animations and flash files also go to another folder. All of these files within a project go to a folder with the project name as the folder name. All else that are not specific for one project go to a generic folder with their corresponding label.

Efforts such as this organization of files really pay up in long term as task patterns become easier to follow.